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But, he added, “The combination of the two is still relatively small in an industry that’s dominated by Google and Facebook, with Amazon still the sleeping giant.” Looking at the big picture, the companies are likely better off joining forces, Pivotal Research senior research analyst Brian Wieser said.
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Lacy appeared to be referencing digital upstarts that have stirred a whirlwind of hype like BuzzFeed, which has landed $400 million in investment from NBCUniversal but will reportedly miss its 2017 revenue target of $350 million. About 34% of the ad revenue for the two companies came from digital platforms for the 12 months ended Sept. “That’s a digital business much larger than many standalone activities that trade at very high multiples in the marketplace,” Lacy said. In 2016, the businesses generated about $700 million digital ad revenue combined. 6 among the biggest digital-media properties in the U.S., per comScore. and Meredith had 174 million unique monthly visitors in September 2017 - making it No. Through a partnership with an online search technology firm, Kelly Cook developed and launched the Fortune Archives.Steve Lacy, Meredith’s chairman and CEO, highlighted the combined companies’ digital business on a call Monday with analysts discussing the deal. Will online magazine archives cannibalize my renewal rates?įortune Magazine was concerned that online magazine archives might cannibalize renewal rates of certain print subscriber demographics. Later, the model was replicated for Fortune’s sister magazine Asiaweek.
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Customers raved about the utility of the digital version, finding it an invaluable tool for market and sales prospecting analysis. Kelly Cook developed and launched The Fortune Datastore, offering digital versions of Fortune’s company lists:īy year three, the Datastore generated $1 million in incremental revenue for Fortune. Did this mean that Internet users might be willing to purchase a digital version? Yes. Will people pay $500.00 for a content they can buy for $5.00 on the news stand?Īfter the annual release of the Fortune 500 magazine issue, Fortune Magazine noted that tens of thousands of digital versions of the issue had also been downloaded from.
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Cook assisted them in the launch of Entertainment Weekly’s Special Edition and also Plus – both offering premium content websites free to current print subscribers but requiring payment from non-subscribers. Print Magazine Subscription Acquisition Program: Try Online Premium ContentĬonsumer marketers at both Entertainment Weekly and Money magazines wondered if the Internet could be used to offer additional benefits to existing print subscribers. Together, these “8 Weekers” offered ideas, solutions and encouragement for overcoming the challenges of the program. In successive weeks, new pages were added to the site allowing users to guide their own efforts to follow the 8 Week plan.Ī second ‘paid’ site allowed a users to follow Dr Weil’s program limited membership, closed-community, but nation-wide group (including the Ask Dr Weil staff and Dr Andrew Weil himself) of people seeking a healthier life. The first, a ‘free’ site, offered projects, diet and exercise items, supplements and mental-spiritual reminders for Week 1. Andrew Weil’s best-selling book “8 Weeks to Optimum Health”. Two web sites were created to accompany Dr. Within 48 hours of launch, the 1500 available memberships sold out. Indeed they were – Kelly Cook developed the plan for the ‘8-Weekers” membership – a web site to support participants in Dr Andrew Weil’s “8 Weeks to a Healthy America” eating program. Dr wondered if consumers might purchase access to an online community of people interested in healthy living.